I want to be upfront about something before you read this. I'm not a developer. I build Notion productivity systems for developers. So when I say I tracked my productivity, I mean I tracked my own workflow as someone who manages multiple products, handles customer feedback, writes content, and does a lot of the administrative work that comes with running a small digital product business. The tasks are different from coding. The principle turned out to be the same. Here's what

In July 2025, I launched DevHub. My expectations? 100+ sales and a viral launch. The reality? 18 views, 2 sales, and absolute silence. So, I vanished for 4 months. Not because I gave up on the product, but because I realized I treated marketing like a one-time event instead of a daily practice. Here is the honest breakdown of what I got wrong, the metrics I'm starting back up with, and what I’m doing differently to build in public.